A PR guru has criticised Meghan Markle and Prince Harry’s strategy the week they launched their new website sussex.com.

Mark Borkowski told The Sun: “(Harry and Meghan) have been floundering for some time. There are a number of challenges they’ve had to face, primarily that their Netflix and Spotify contracts weren’t renewed. Then we saw messaging about them moving back to Hollywood which was telegraphing that they were available for business.

“Everything that they have done has always been a bit of a knee jerk, a bit desperate. It became a lunge for money, for revenge and to create clickbait. It doesn’t seem to suggest that there’s a coordinated strategy.

“If you look at the whole thing, from Oprah, right the way through to Harry’s appearance with James Corden, the book, the story-spinning, it’s just been a catastrophic disaster. Archewell just hasn’t connected, so many things haven’t worked so you refresh, you rebrand.

“And Sussex has all the royal connotations. They’re grabbing hold of royal patronage. It’s an attempt to dump the negativity and failure to restart.”