Meghan Markle’s latest business venture has been criticised for being “basic and beige” after its launch on Instagram on Thursday night.

Daily Mail columnist, Maureen Callahan, wrote: “‘American Riviera Orchard’ is the latest addition to Brand Sussex, and it’s as beige and basic as our Duchess of Despair and her endless grievances.”

Ms Callahan stated she has a problem understanding the name of Meghan Markle’s new brand.

She added: “Let’s get one thing straight: We don’t call our coasts ‘rivieras’ in America. They’re beaches, lakefronts, or bays. We love them, we sunbathe by them, we perambulate and picnic and walk our dogs, but we don’t call them ‘rivieras’.”