A royal podcast host has claimed Meghan Markle’s new brand strategy “lacks strategic cohesion.” Early 2025 saw Meghan launch various ventures, including her lifestyle brand ‘As Ever’, her Netflix show ‘With Love, Meghan’, and a podcast ‘Confessions of a Female Founder’.

‘To Di For’ Podcast host Kinsey Schofield told Sky News Australia: “What we’re witnessing is brand whiplash, this erratic flurry of launches with no clear through line or brand identity whatsoever, from underperforming podcasts to her lifestyle series. The approach feels like a panic-filled blitz, rather than a focused brand strategy.”

However, just a week after launch, the Duchess of Sussex’s podcast made it into the Apple Podcast charts in the top 10 category and as the top business podcast. It is currently ranked 7th on Apple’s top business podcasts list.

The description on the Lemonada Media site reads: “As Meghan, Duchess of Sussex builds out a business of her own, she’s getting advice and insights from a handful of amazing women who have scaled small ideas into successful companies. These fly-on-the-wall conversations will no doubt inspire anyone who’s interested in turning their own entrepreneurial dreams into a reality and anyone else who just wants to hear what really happens behind the scenes.”

Meghan has consistently promoted her new ventures on her social media platform, which she rejoined earlier this year.

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