Princess Beatrice is considering launching an official social media account following pressure from senior royals to increase her online presence.
According to a well placed source, Beatrice, 36, is being encouraged by her family to help raise the profile of the Yorks amid a spate of controversies in recent years.
The source adds that as Beatrice is considered a “senior royal”, the family are keen for her to follow in the footsteps of her sister Eugenie and mother Sarah Ferguson who both have official social media accounts.
“Beatrice has a private Instagram account but she’s a bit reluctant to launch an official one,” said the source. “Eugenie and Sarah both have official social media accounts and it is something Beatrice has been asked about many times.
“Although Bea has been a bit apprehensive in the past, there are tentative plans to launch an official Instagram account to accompany the birth of her second child.”
Princess Eugenie currently has a successful public Instagram account with over 1.8 million followers.
Eugenie, 34, often posts about her hobbies, charitable endeavours and her family.
Sarah Ferguson also has a public Instagram account with nearly 740,000 followers and has recently launched a new TikTok account. The Duchess of York also regularly posts about her family, charity work and work projects.
The source adds that as negative attention continues to heap on the girls’ father Prince Andrew over Royal Lodge and the Epstein saga, the move could prove a welcomed boost for the beleaguered family.
“Beatrice is being encouraged to showcase her charitable endeavours which will shine a better light on the York family as a whole,” said the source. “She’s also been told that it might be nice to show off a bit more of her family because she’s been quite closed up until recently.”
Buckingham Palace announced earlier this month that Princess Beatrice is expecting her second child with husband Edoardo Mapelli Mozzi.
A statement released by Buckingham Palace read: “Her Royal Highness Princess Beatrice and Mr Edoardo Mapelli Mozzi are very pleased to announce that they are expecting their second child together in early spring; a sibling for Wolfie, aged eight, and Sienna, aged three. His Majesty The King has been informed and both families are delighted with the news.”
Princess Beatrice is due in early spring.