Sky News host Rita Panahi criticized the name of the brand. Ms Panahi called the Duchess of Sussex’s new business name, American Riviera Orchard, “pretentiously stupid”.

“A name so pretentiously stupid, one wonders whether she just typed fancy name for lifestyle website into Chat GPT,” Ms Panahi commented.

“I can’t think of a more pretentious name,” she added.

But, the Duchess of Sussex is happy with the name according to sources, who told PEOPLE: “Meghan finds the name American Riviera Orchard perfect.

“It feels authentic to her. She can’t wait for the website to launch.”

The name has a deeper meaning, which might not be immediately obvious to those unfamiliar with Meghan’s Californian home Montecito.

W Magazine reported that Monetcito is referred to as the American Riviera due to its warm climate and vineyards.