Royal | News - Prince Ricardo De La Cerda
Meghan Markle needs to revive her social media accounts to keep her fans from feeling “disconnected” from her new brand, a PR expert warned.
Celebrity PR Specialist Kayley Cornelius told Express.co.uk that the Duchess of Sussex’s “cryptic communication strategy” could backfire and sever her ties with supporters.
Speaking on behalf of Betfred, Ms Cornelius said: “You can’t sell a lifestyle without fostering a community, and the Duchess is making a critical mistake by not nurturing the online community she has already accumulated.
“Instead, we have seen a surge of influencers posting about the products. While influencer marketing can be effective, it only works when consumers feel they can join in.
“The American Riviera Orchard account looks dormant, with no teasers, snippets, or images providing information about upcoming products.”
She added: “This inactivity may lead to a decline in followers, as people feel there’s no point in following a brand that rarely posts content.
“Fans may also begin to feel disconnected from the brand, perceiving the products as too exclusive and lacking a compelling hook to keep them interested.”