Zalando Buys Lifestyle Business Highsnobiety


By Joshua Kirby

 

Zalando SE has acquired a majority stake in fashion and lifestyle brand Highsnobiety as it looks to attract younger, trendier consumers to its platform, it said Monday.

The German fashion e-commerce company will leverage Highsnobiety’s cultural relevance and insight, as well as its fashion expertise, it said, adding that these strengths are complementary to its own digital skills, network and operational capabilities.

Highsnobiety was founded in Berlin in 2005, and operates an online lifestyle and fashion magazine that also acts as an e-commerce platform. It also runs a creative consultancy business.

“Teaming up with Highsnobiety will accelerate Zalando’s ambition to be a top destination for streetwear, new luxury and fashion inspiration, especially for the younger, fashion-forward consumers,” Zalando said.

Under the deal, Highsnobiety will retain editorial independence while the publishing and agency arms will operate autonomously, Zalando said. Founder David Fischer will retain a minority stake in the business, the company added.

Both parties have agreed not to disclose the financial details of the transaction, Zalando said.

 

Write to Joshua Kirby at joshua.kirby@wsj.com; @joshualeokirby



      


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