Use This Guide To Advocate For The Budget You Need


Kelly Waltrich, CEO and Co-Founder, Intention.ly

When your CEO asked you what your marketing budget should be for 2022, what did you say? If you’re like most of the (smart, talented, hard-working and incredibly capable) marketing leaders I work with, you didn’t know — and that’s not your fault.

Get these answers before you budget.

What are the company’s revenue goals for the year?

This is easily the most critical piece of information you need to even begin thinking about a budget. Revenue is the benchmark against which marketing performance should be measured, which means the great majority of your team’s efforts should track the company’s overall revenue targets. Proving the impact your team makes on revenue is the best and fastest way to see your budget increase year over year.



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