Tripadvisor names John Boris as new chief marketing officer


Journey steering platform Tripadvisor has appointed tech, journey and hospitality veteran John Boris (pictured) as its chief advertising officer. He’ll immediately report back to the corporate’s CEO Matt Goldberg.

Within the function, Boris will set up a world-class advertising operate for Tripadvisor, the place he may have direct accountability for the platform’s B2C and B2B advertising technique and execution.

Within the management function, Boris will initially give attention to making a holistic technique predicated on driving buyer acquisition and engagement, advertising effectivity, model attain and resonance, partnerships and rising the worldwide buyer alternative. 

Previous to the place, Boris has served in a number of C-suite and govt management roles throughout his profession. Because the CMO of Shutterfly, he helped develop and rework the corporate into the {industry} chief. As senior vice chairman of selling at Zagat, Boris efficiently led the corporate’s digital transformation (net, cell and subscription), enabling it to grow to be the omnichannel chief in restaurant critiques and scores.

“I’m really honoured to hitch this firm and humbled to be given the accountability to proceed to make an iconic and industry-leading model like Tripadvisor important to the a whole bunch of thousands and thousands of travellers across the globe utilizing our services and products to plan their subsequent journey,” stated John Boris.

“As we glance to the way forward for all our manufacturers throughout the corporate, we’ll leverage the return of world demand to make the expertise of journey and eating extra significant and memorable for these taking their subsequent vacation or trip,” Boris added.

“I’m excited to have Boris be part of Tripadvisor as our CMO, understanding he’ll put the wants of travellers and our companions on the coronary heart of every part we do. Boris has a demonstrated observe document constructing world manufacturers and this firm will profit from his deep expertise in eCommerce, journey and hospitality,” stated Matt Goldberg, CEO of Tripadvisor.

“Most significantly, Boris is keen about Tripadvisor given the worldwide power of our model, our wealth of information, depth of content material, and the progressive services and products we offer the travellers, experience-seekers, diners and companions we serve,” Goldberg added.

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