ThredUP Names Noelle Sandler As Chief Marketing Officer

ThredUP’s new chief marketing officer is targeting younger customers. The first dedicated CMO in five years, Noelle Sadler is tasked with attracting younger generations than the second-hand site’s typical consumer.

“The marketing challenges facing ThredUP in the next five years will be different than the ones we faced in the past five years,” said Anthony Marino, president. “We’ve always focused the business on this incredibly enthusiastic and large market of what I will call ‘thrifters,’ people who love the treasure hunt of shopping.”

With the second-hand market expected to grow from $35 billion to $82 billion in the next five years, there will be more than just thrifters who are shopping. “People who typically bought new are starting to buy used,” Marino said.

Sadler joins thredUP from online fashion retailer Lulus, where she most recently served as CMO. Before that, she held several marketing leadership roles at MAC Cosmetics and cofounded Retold Recycling, a subscription-based clothing clean out service.

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