Suzanne Jackson brand Sosu among 18 influencer posts that breach advertising code | Ireland


The advertising watchdog has found that 18 influencers have breached advertising standards with paid social media posts since last year.

Figures released to The Times show 11 ads involving influencer marketing were upheld by the Advertising Standards Authority for Ireland (ASAI) last year, and seven in the first seven months of this year.

They include one for Sosu, the makeup brand owned by the influencer and entrepreneur Suzanne Jackson.

Applegreen, Bongo Operations Pty, Renewell Water Limited, Foreo Luna and MSL Motors were five other companies that were found to be in breach after paying influencers to promote their products.

A complaint made about a social media post regarding Sosu’s “eye voltage mascara” was upheld by the ASAI as it “suggested the model’s dramatic eye look



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