Study: 89% Of Aussies Want A More Sustainable Lifestyle, Only 43% Say They Can Afford It


The Affect Group’s strategic consulting and insights firm, Pollinate, in the present day revealed that whereas 89 per cent of Australians contemplate a sustainable life-style to be vital, 43 per cent can not afford to stay a extra sustainable life-style, based on the newest findings of its biannual Pulse survey.

Since 2007, Pollinate Pulse has stored a working tab on Australian society’s relationship with sustainability initiatives, surveying 1000 Australians twice a 12 months (the pattern is consultant of the nationwide inhabitants). The newest numbers paint an image of a strained shopper, struggling to take care of tightened budgets and a scarcity of simple, reasonably priced and clear sustainable choices.

Key findings embody:

  • Half of Australians assume Australia is doing too little to guard the surroundings
  • 73 per cent assume society must develop into sustainable earlier than it’s too late
  • However solely 35 per cent assume it’s simple to steer a sustainable life-style
  • And solely eight per cent imagine they’ll all the time discover sustainable options when procuring
  • 70 per cent of Australians assume it will be significant for manufacturers to undertake sustainable practices
  • However 71 per cent agree it’s exhausting to determine whether or not a product labelled as sustainable is definitely sustainable
  • And 58 per cent of shoppers are cautious of greenwashing, blaming it for increased costs
  • 38 per cent of Australians simply wish to not really feel responsible about being unsustainable
  • However 49 per cent really feel they’re solely considerably educated about what sustainability truly is, with restricted experience
  • World warming and local weather change ranks because the quantity three concern for Australians at 79 per cent behind the Australian financial system (80 per cent) and value of residing (91 per cent)

Pollinate CEO Howard Parry-Husbands (lead picture) mentioned: “The newest Pulse findings spotlight a basic ‘shifting the burden’ system happening between enterprise and the Australian public. Merely, which means that whereas the demand exists for sustainable merchandise, the provision doesn’t meet the demand.

“When confronted with extra challenges just like the rising price of residing and issues over the Australian financial system, which rank increased than environmental issues, shoppers are feeling more and more responsible as they wrestle with the burden of sustainability being shifted from manufacturing to consumption.

“This state of affairs is harmful because it reduces the probability of addressing the elemental drawback. It is usually an actual enterprise threat, as a failure by firms and authorities to vary the system and make it simple for the buyer will erode belief at a crucial time the place each buy is being fastidiously thought of. Australians have tell us that regardless of their existential fears, in relation to sustainability they’ll’t discover it, can’t afford it and don’t belief it. It’s time for enterprise and authorities to step up with simple and accessible choices or threat shedding shoppers solely,” he mentioned.

Awarded The Australian Monetary Evaluation’s Sustainability Chief of 2022, Pollinate’s newest findings coincide with the announcement of Pollinate Sustainability: a purpose-built division to assist companies deal with significant change throughout the enterprise capabilities of function, course of, product and promotion, by delivering options that vary from advertising and communications to product improvement and provide chain administration.

Pollinate has a 17-year historical past of fixing issues for companies and authorities, having labored on greater than 150 initiatives in sustainability for purchasers together with the Nice Barrier Reef Marine Park Authority, MLA, Nike, Google and Bega.

Pollinate is a part of the fast-growing advertising and strategic consulting enterprise, The Affect Group, which additionally owns Social Soup, the biggest influencer advertising enterprise in Australia and New Zealand. Collectively, Pollinate and Social Soup make use of 50 folks round Australia and have recorded income development of 30% a 12 months over the previous 5 years.



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