Soludo’s Anambra is a Marketing Peach – Paul Nwosu


Paul Nwosu

Anambra State beneath the watch of Governor Charles Chukwuma Soludo has been become a advertising and marketing peach. This declaration was made by Anambra State Commissioner for Data, Sir Paul Nwosu, in a Keynote Tackle on the 2022 Symposium of the Correspondents’ Chapel of the Anambra State Council of the Nigeria Union of Journalists which held at Awka on Thursday, November 24.

The commissioner averred that Anambra State is well-positioned geographically, intellectually and commercially to function a veritable centre of promoting attraction in Nigeria.

In his deal with entitled, “The Crucial of Conventional Media in Advertising State Insurance policies: Anambra State as a Case Research”, Sir Paul Nwosu stresses that with the standard media presence within the Anambra State, advertising and marketing governmental insurance policies uplifts the Marshall McLuhan dictum: “The medium is the message.”

In line with Sir Nwosu, the Professor Charles Chukwuma Soludo administration is supremely charged with the coverage of disruptive change that engages the media positively as a result of there are positively new methods of doing issues in Anambra State such that the media can not let up in maintaining tempo with the march of change.

Nwosu recalled that Governor Soludo introduced on the day of his swearing-in ceremony that he would swing to work instantly by endeavor a clearing go to of the Okpoko slum within the suburb of Onitsha, and the state has been swung into the limelight of media consideration.

Nwosu stated: “The coverage of city regeneration is a advertising and marketing staple that the media amply embraced. The cities are decaying everywhere in the world, and the worldwide media can not however put it on the entrance burner. That is being replicated in Anambra State the place regenerating the city areas entails land redevelopment, clearing the slums, revving up the interior cities, and usually creating alternatives for more healthy dwelling, housing and enterprise.”

He identified that Governor Soludo has taken in a daring stride the rebirth and regeneration of the Anambra city areas, stressing: “Mr. Governor holds forth the idea that city renewal and regeneration are keys to reaching a habitable, affluent, and sensible megacity which is the foremost agenda of his administration and manifesto.”

He acknowledged {that a} part of the media that vainly struggled to place Anambra State in dangerous mild by pitching Governor Soludo towards a presidential candidate that comes from the state is dangerous advertising and marketing. To trigger Anambra State to roil and boil will put her within the information for the unsuitable causes. It would give us a nasty picture as uncivilized people who find themselves illiberal of each other’s views.

By the way, Governor Soludo and the presidential candidate of the Labour Occasion, Mr. Peter Obi had been seen embracing one another on the seventieth birthday occasion of the Catholic Bishop of Awka, Most Rev. Paulinus Ezeokafor, in St. Patrick’s Cathedral Awka.

Nwosu charged the media to key into the related governmental insurance policies particularly as virtually all sections of the state have been become street development websites as many roads have been flagged off for development, re-construction and rehabilitation by Governor Soludo.

Commissioner Nwosu knowledgeable the viewers that there have been misrepresentations in sections of the media over the federal government’s tax coverage which is the adopted mainstay for rising the state economic system within the new dispensation. He cited an instance thus: “For example, there was a time it was falsely reported that the state authorities was billing a cool N100,000 for a burial banner! In the meantime, that was the quantity charged for erecting a billboard.

He jocularly quoted the Irish playwright and poet Oscar Wilde who wrote, “The one factor worse than being talked about just isn’t being talked about.”
For Nwosu, it’s cool to market Anambra as a state the place there may be zero tolerance for touting, as he stated: “All of the touts (agboros) who used to gather and put authorities income of their pockets have been have despatched packing. However it’s even cooler to market the truth that they weren’t left to their destiny and units. Authorities gave them the choice of registering their names with their native governments in order that they’d be offered different technique of livelihoods.

Waste administration is having a brand new lease of life. Impunity is being punished. In all, the standard media has its arms full in advertising and marketing the positively disruptive insurance policies taking form beneath Governor Soludo in Anambra State.”
“It’s not enterprise as traditional in Anambra State,” Sir Nwosu stated, including: “For me, what’s most admirable in Anambra State is the brand new lease of life being given to the apply of democracy. Constructions are being put in place to make sure that the rule of regulation is the sine qua non of governance in Anambra State. The media owes it as an obligation to its profound targets because the acclaimed Fourth Property of the Realm to purchase into the brand new routine of democracy and rule of regulation in Anambra State. Partisanship on the a part of the press can solely result in the withdrawal of help by the general public. A press that can’t be trusted is hardly price its title. Problems with public curiosity must be given pleasure of place in an goal method. Steadiness needs to be the operative phrase in attending to reporting.”

He concluded thusly: “The Anambra approach is a standpoint for greatest practices. In advertising and marketing the insurance policies of Anambra State there isn’t any room for slicing corners. The media should not confuse information for advertorials. The useless politicians can simply exploit the naivety of inexperienced reporters and varied broadcasters within the drive to get their biases into the media as information. The advertorials have to be seen for what they honestly are and have to be paid for.”



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