Sarawak strengthens UK marketing – TTR Weekly

KUCHING, 18 November 2022: Sarawak Tourism Board (STB) confirmed new year-long partnerships with Malaysia Airways and Nationwide Geographic Traveller on the latest World Journey Market held in London.

The MoU between STB and the airline focuses on selling journey from the UK market to Sarawak in 2023 via joint advertising campaigns highlighting eco-tourism locations with various merchandise starting from dense jungle environments and superb wildlife.

Moreover, it is going to function a platform to advertise Sarawak’s cultural variety of indigenous tribes and the gastronomy delights of the area. The partnership exhibits confidence within the energy of the UK marketplace for travellers to Sarawak and can proceed to construct on this potential.

Sarawak Tourism Board chief government officer Sharzede Datu Haji Salleh Askor commented: “With the reopening of our borders in April this yr, we’re glad to share that Sarawak’s customer arrivals from the UK ranked sixth within the chart with a development of 7238.27% from January until September 2022.

“I’m assured that this newest collaboration with Malaysia Airways and Nationwide Geographic Traveller will entice extra guests from the UK to go to Sarawak after this.” 

Malaysia Airways Group Chief Govt Officer Captain Izham Ismail commented: “Because the provider working nonstop direct flights from London to Kuala Lumpur, Malaysia Airways continues to see regular demand in development and a wholesome load issue for ahead bookings on our flagship route.

“By additional strengthening our partnership with the Sarawak Tourism Board, we are going to present  handy onward connecting flights to Sarawak, together with on sister airline Firefly and (rural airline) MASwings, to discover the Land of the Hornbill.”

Malaysia Airways flies twice each day on the London to Kuala Lumpur route, with seamless onward connections to cities in Sarawak, specifically Kuching, Sibu, Bintulu and Miri. MASwings operates rural air providers to small cities within the state, together with Mukah, Mulu and Limbang.

The London-Kuala Lumpur route is operated by Airbus A350s, that includes its signature Enterprise Suite, enterprise class and financial system class cabins, offering consolation and comfort to the various traveller wants.

In the meantime, Sarawak Tourism Board seems to be to additional its accountable tourism initiatives and develop consciousness in its conventional UK market via an MoU with Nationwide Geographic Traveller. The MoU will spotlight the collaboration between each events to advocate accountable tourism practices, surroundings and neighborhood consciousness via media publicity.

Sarawak’s Ministry of Tourism, Inventive Trade and Performing Arts Sarawak Everlasting Secretary Datu Hii Chang Kee added: “We’re so proud to showcase the ’Wild Aspect of Sarawak’ video. It showcases not solely Sarawak’s most famed wildlife just like the orang utan and the rafflesia, the largest flower on the planet, but additionally prized birds endemic to Borneo such because the Dulit Frogmouth, a uncommon submontane resident, and the cheeky proboscis monkeys that are endemic to the jungles of Borneo.”

“An extra facet to this video is the unique soundtrack which infuses the sounds of our conventional musical devices, additional highlighting the affiliation between our native cultures and wildlife”.

Sarawak Tourism Board (STB) and its native journey companions promoted area of interest tourism and community-based tourism merchandise reminiscent of biking, birding and eco homestays throughout the WTM this yr.

Sarawak, the most important state in Malaysia, presents another for these searching for authenticity removed from the tourist-trap clichés. The area takes pleasure in 5 pillars of tourism: tradition, journey, nature, meals and festivals or CANFF. From immersing themselves within the existence of the numerous indigenous tribes at their longhouses and exploring gigantic caves on the iconic Gunong Mulu Nationwide Park to discovering neighborhood festivals and mouth-watering regional specialities, travellers can select to expertise Sarawak in a wide range of methods.

For extra details about Sarawak, go online to

(Your Tales: Sarawak Tourism Board)

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