LANSING – The temperatures are persevering with to drop, and snow is beginning to make its annual look, signaling the time for buddies and households to start out planning their winter adventures. To assist these planning efforts, Pure Michigan is formally launching its nationwide winter promoting marketing campaign. This season, the marketing campaign options two new promoting spots: Loud and Coronary heart of Winter.
“Michigan is proud to be recognized for being the perfect four-season journey vacation spot,” mentioned David Lorenz, VP of Journey Michigan, a part of the Michigan Financial Growth Company. “Out of doors fanatics and households alike are getting ready and planning for a real Michigan winter. Whether or not your actions are snowboarding, snowmobiling, visiting vibrant downtowns, ice fishing, mountaineering or extra, our message is obvious: Michigan is your winter playground.”
This 12 months’s marketing campaign will construct on the yearly influence of the winter tourism season, which generated $2.9 billion in traveler spending in 2021 (Supply: TravelUSA.) The 2022 winter promoting funds will likely be $2,377,476, together with $446,000 in business accomplice contributions. This 12 months’s winter marketing campaign contains Pure Michigan’s return to nationwide TV, with ads working in coordination with Hallmark and Hallmark Motion pictures and Mysteries starting in November. Goal regional markets embody the state of Michigan, in addition to Chicago, Cincinnati, Cleveland, Columbus, Dayton, Fort Wayne, Inexperienced Bay, Indianapolis, Milwaukee, Minneapolis, South Bend and Toledo. Out-of-home contains 17 boards throughout seven of the regional goal markets.
Winter marketing campaign companions embody Traverse Metropolis, Indian River, Michigan’s Apple Committee, Michigan Snowsports Trade Affiliation, and the cities of Marquette and Charlevoix. With the beginning of the snow sports activities season nearing by the day, the marketing campaign goals at getting folks within the winter temper to start out planning their travels throughout Michigan. Marketing campaign parts will be discovered on digital OOH, Hulu, Pandora, Priceline, TravelZoo, digital banners and paid social.
Along with the promoting marketing campaign, the Pure Michigan Winter touchdown web page is obtainable to supply guests with the inspiration and knowledge to plan the proper winter getaway.
Vacationers and journey business companions are being inspired to make use of the hashtag #PureMichigan as they spotlight winter choices and adventures throughout Michigan. Michigan is residence to greater than 6,500 miles of snowmobile trails, 3,000 miles of cross-country snowboarding and snowshoeing trails and is second within the nation for ski areas boasting every thing from family-friendly newbie runs to the tallest vertical drop within the Midwest at Mt. Bohemia. Comply with the Pure Michigan Workforce as they spotlight signature ski runs at ski areas in each nook of the state within the video collection, Ski Pure Michigan.
“We’re actually enthusiastic about this 12 months’s Pure Michigan partnership alternative. It supplies us with the award-winning platform to showcase the good snowboarding accessible in Michigan from the Western Higher Peninsula to southeast Michigan,” says Mickey MacWilliams, Govt Director, Michigan Snowsports Industries Affiliation. “The marketing campaign is launching simply in time, because the climate modifications and vacationers search for new snowsport alternatives.”
Along with having fun with the numerous alternatives provided by a Pure Michigan winter, this 12 months’s Assist Native marketing campaign will go reside on November 21st and run by way of December 23rd. The marketing campaign encourages Michiganders to assist native small companies this gift-giving season. By doing so, you’ll assist not solely these companies, however the communities and staff thrive as effectively. For vacation present concepts that present your Pure Michigan Satisfaction, go to Pure Michigan for branded gear and equipment. If ordered by December 16, supply by Christmas is assured. A portion of all proceeds will go to assist Michigan Cares for Tourism to assist put money into Michigan communities and their cultural and pure sights.
These on the lookout for journey concepts ought to try this 12 months’s Fall and Winter Journey Information, a superb useful resource on sights to see and journey alternatives for guests and Michiganders alike. The Information additionally presents a digital and universally accessible format, permitting vacationers to entry the information out of your desktop and cell gadgets whereas on the go. Laborious copies of the information can be discovered on the 14 Michigan Division of Transportation Welcome Facilities throughout the state..