Paramount Isn’t Flinching as Netflix Enters Battle for Advertising Dollars

Netflix’s  (NFLX) – Get Netflix Inc. Report stock has been on the rebound since the streaming giant’s second quarter earnings release on July 20. 

There was good news and bad news coming out of the company’s latest quarter with the loss of 970,000 paid subscribers falling short of Netflix’s own guidance for a 2 million subscriber loss. 

In the first quarter the company lost 200,000 global subscribers for the first time in its history. The stock’s subsequent 35% decline was unprecedented.  

In response, the company began a wave of layoffs, and had observers wondering if the company had hit a natural ceiling of customers and if it’s time as the undisputed king of streaming had come to an end.

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