Royal | News - Prince Ricardo De La Cerda
A PR crisis consultant has questioned why Meghan Markle’s products from her brand, As Ever, have gone for two months without a re-stock, despite the built-up momentum for the brand. The Duchess of Sussex launched her lifestyle brand on April 2 and it sold out within the hour, much to her delight.
Critics, however, questioned at the time about how much product she actually sold, with figures not available for many units. However, as the weeks have past, another question fans have is if and when there will be a restocking of old or new products.
Mark Borkowski, a crisis PR consultant and author, told outer Newsweek: “The thing to do is when you’ve got a narrative and you have some positive stories about how quick the stuff sold, is you want to keep it going.
“So therefore, I’m always curious about what the true story is here. I don’t know where this narrative goes. They often forget that the stories they post are scrutinised and have a long shelf life.
The expert added: “As soon as nothing’s happening, people ask questions but therefore her PR has always been chaos. Maybe the fact it’s not restocking gives them the opportunity to refresh the story, but there’s just no logic and now of course questions are going to be asked. Do they have the answers?”
The duchess soft launched the company as American Riviera Orchard in March 2024,but she rebranded in 2025 with new name As Ever and fully launched the shop. Technically, fans have already been waiting over one year to buy the products.
As Ever’s launch included a raspberry spread in keepsake packaging, a raspberry spread without keepsake packaging, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, her flower sprinkles, crepe mix, shortbread cookie mix with flower sprinkles included and a limited-edition wildflower honey with honeycomb.
Mark added: “A lot of celebrities are forgotten, but she’s still being talked about. The bigger story really is about Harry rather than about her. But on the basis of how she operates, which is create noise, create chaos, I exist, then it’s business as normal.”
Developed in partnership with Netflix’s CPG division, this collection offered a glimpse into Meghan’s approach to “elevated, everyday living” and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.
Ahead of the launch, Meghan said in a newsletter to followers: “Of course, you’ll find the raspberry spread that started it all presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule.”
She added: “I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings, you can do it too.
“Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are you – As ever, and forever.”