Marketing Excellence Awards Philippines 2022: Finalists Announcement


 

The Advertising Excellence Awards has returned for the second time round to have fun Philippines’ distinctive campaigns and expertise which have demonstrated their ingenuity, inventiveness and resourcefulness all through this difficult 12 months.

There are 35 classes that the finalists are crossing swords for, with gold, silver, and bronze trophies to win. Every class has been meticulously deliberate to spotlight a unprecedented side of the entries, and above all, the coveted title of “Marketer of the 12 months” will go to the perfect performing entrant throughout all classes.

The awards have been judged by 17 client-side entrepreneurs. One of many jury members, Arlyn O. Corpuz, head of promoting of Santé Worldwide, commented, “This 12 months’s entries show that irrespective of the finances, the circumstance, the surroundings, a superb marketer’s expertise and intestine will at all times be a power to assist an organization thrive, not simply survive.”

Moreover, jury member, Jed Estanislao, head of promoting division, Japanese Telecommunications Philippines, mentioned, “Past assembly efficiency metrics, the contributors this 12 months have been capable of drive worth to their prospects additional by utilizing the ability of their model to answer buyer points and supply thought management by means of purposeful campaigns.”

So, who impressed our judges? Listed below are the 2022 MEA Philippines finalists:

1. Excellence in Promoting
• Who’s A Good Hooman?, Allianz PNB Life Insurance coverage
• Ipakita Ang Tibay ng Iyong Ngiti: Difficult Filipinos’ Poisonous Positivity and Inspiring them to #SmileStrong, Colgate-Palmolive
• #DiKaNagiisa Johnson’s Child Mom’s Day, Johnson & Johnson
• Bear Model Choco’s Play for Gamification Skyrockets Model Consciousness and Market Share, Nestlé Philippines
• Unilever’s Closeup Earns the Proper to Play with Cell Avid gamers, Unilever Philippines

2. Excellence in B2B Advertising
• Cignal’s Awesomefest 2022: Tackle the Future!, Cignal TV
• E-Huddle 2022, Japanese Communications
• Globe Enterprise: Options from Shawn, Globe Telecom
• Dell, HPE, Lenovo Lead Gen, Built-in Pc Programs
• The Way forward for Work, KMC Options

3. Excellence in Model Consciousness
• Claritin – Really feel the Readability, Bayer Philippines
• Higher Sari Than Sorry, Bayer Philippines
• Dwell Like a Professional, Beko Philippines
• #AnchorButterDaysAhead – Turning Butter right into a Pattern (no, not that tune by that boyband), Fonterra
• Seize and Experience, Henry Buildex Prime
• Para sa Life Dwelling, Credit score Philippines
• HSBC Bridges Filipinos with the world, HSBC Philippines
• #WeAreOP360, OfficePartners360 (OP360)
• Elevate, Dwell, Join with RLC Residences, RLC Residences
• Spotify Lyrics Sharing, Spotify

4. Excellence in Model Technique
• Higher Sari Than Sorry, Bayer Philippines
• Go Loopy, Del Monte Philippines
• Galing DITO, DITO Telecommunity Company
• #AnchorButterDaysAhead – Turning Butter right into a Pattern (no, not that tune by that boyband), Fonterra
• PHIRSTories, Phirst Park Properties

5. Excellence in Communications / Public Relations
• Allianz PNB Life Thought Management, Allianz PNB Life Insurance coverage
• Berocca – Supercharged Squad, Bayer Philippines
• Canesten #GoodbyeFungiChallenge, Bayer Philippines
• M Secure, Golden Arches Growth Company
• Palawan Pawnshop Kasambahay Kasambuhay 2021, Palawan Pawnshop – Palawan Categorical Pera Padala

6. Excellence in Content material Advertising
• Constructing Model Love by means of Second Advertising, Financial institution of the Philippine Islands
• Elevate Your Funds within the New Regular, Moneymax
• Charot Readings, Spotify

7. Excellence in Company Social Duty
• Alagang Ayala Land Social Enterprises Digital Advertising Marketing campaign, Ayala Land
• GForest – 1 million bushes planted, G-Xchange
• Payo Para sa Life, Dwelling Credit score Philippines
• SOGO CARES, Resort Sogo
• Lenovo EdVision Program, Lenovo Philippines
• Manulife Peso Good, Manulife Philippines
• Nestlé Wellness Campus Digital Communities, Nestlé Philippines
• Palawan Pawnshop Kasambahay Kasambuhay 2021, Palawan Pawnshop – Palawan Categorical Pera Padala
• #GreenLifeGreatLife CSR Actions, Private Assortment Direct Promoting
• Carbon Footprint CSR Initiative, Sourcefit Philippines

8. Excellence in COVID-19 Associated Marketing campaign
• E-Huddle 2021, Japanese Communications
• M Secure, Golden Arches Growth Company
• Resort Sogo 11 So Secure Innovation, Resort Sogo
• McDonald’s Classroom, McDonald’s Philippines
• MIMS COVID-19 Public Well being Campaigns, MediMarketing
• Safer and Happier Outdoor at Megaworld Life-style Malls, Megaworld Life-style Malls
• It Will get Higher Metropolitan Financial institution & Belief Firm (Credit score Playing cards)
• CHUCKIE Snack N’ Play, Nestlé Philippines
• SMDC Well being and Wellness Caravans, SM Growth Company
• SM Supermalls Vaccination Program, SM Supermalls

9. Excellence in Buyer Engagement
• Trinoma Milk Tea Pageant, AyalaLand Malls
• HSBC Premier: Borderless and Life-style Collection, HSBC Philippines
• #DiKaNagiisa Johnson’s Child Mom’s Day, Johnson & Johnson
• CHUCKIE Snack N’ Play, Nestlé Philippines
• Palawan Pawnshop Kasambahay Kasambuhay 2021, Palawan Pawnshop – Palawan Categorical Pera Padala
• SMDC The Good Guys Volunteers, SM Growth Company
• SM Supermalls: SuperMoms Membership, SM Supermalls

10. Excellence in Information-Pushed Advertising & Client Insights 
• Actual-Time Contextual Engagement, Financial institution of the Philippine Islands
• RBank Digital, Exist Software program Labs
• HSBC Platinum Visa Rebate Credit score Card, HSBC Philippines
• Malayan PetCare, Malayan Insurance coverage
• Know Your Ys and Zs, Manulife Philippines
• Seaoil (Lifetime Free Gasoline Promo), Seaoil Philippines

11. Excellence in Digital Advertising
• ‘Unang Sulyap’ Digital Marketing campaign, Ayala Land
• Higher Sari Than Sorry, Bayer Philippines
• Dwell Like a Professional, Beko Philippines
• Palmolive Digital Ecosystem, Colgate-Palmolive
• Galing DITO, DITO Telecommunity Company
• InLife SHEROES: The #InAko Motion, Insular Life
• We’ll Take Care Of You, MAPFRE Insurance coverage
• No Extra Mañana Marketing campaign Rizal Business Banking Company
• SM Christmasaya Village, SM Supermalls

12. Excellence in eCommerce Advertising
• From Pandemic To The Pan: Del Monte Kitchenomics’s Livestream Marketing campaign, Del Monte Kitchenomics (Del Monte Philippines)
• #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Marketing campaign, Pedigree (Mars Philippines)
• Uniquely Filipino, SM Retail
• Play. Each Day., Sports activities Central

13. Excellence in Occasion Advertising

• Pearl ARMY Festa and Bazaar, AyalaLand Malls
• Premier Abroad Training Webinar Collection, HSBC Philippines
• Making Work + Life Higher, KMC Options
• MediMarketing PSOHNS sixty fifth Annual Conference and 2nd Digital Assembly, MediMarketing
• Eastwood Metropolis Drive-Via Pet Blessing, Megaworld Life-style Malls
• Eastwood Metropolis New 12 months Countdown to 2022, Megaworld Life-style Malls
• The Clever Alternative, Shopwise Worldwide Grocery Buying
• The Teleperformance Cloud Campus Ilocos Norte Microsite Launch, Teleperformance Philippines
• Pond’s x Cosmo.ph PinkLab: Creating Enjoyable and Lovely Transformations, Unilever

14. Excellence in Experiential Advertising
• Berocca – Supercharged Squad, Bayer Philippines
• Pau-Pau In all places, Supply Hero Philippines
• Johnson’s Child Milk+Rice Powerville, Johnson & Johnson
• McDonald’s Classroom, McDonald’s Philippines
• CHUCKIE Snack N’ Play, Nestlé Philippines
• Purple Ribbon’s ‘Give Love In the present day’ Experiential Activation Occasion, Purple Ribbon Bakeshop
• Star Guardian Artwork College, Riot Video games
• SM Southmall South Pole Categorical, SM Supermalls
• Work from Wherever You Dwell, Dwell Wherever You Love: The Teleperformance Cloud Campus Jeepney, Teleperformance Philippines

15. Excellence in Gaming
• CHUCKIE Snack N’ Play, Nestlé Philippines
• Bear Model Choco’s Play for Gamification Skyrockets Model Consciousness and Market Share, Nestlé Philippines
• SM Christmasaya Village, SM Supermalls
• Unilever’s Closeup Earns the Proper to Play with Cell Avid gamers, Unilever Philippines

16. Excellence in Influencer / KOL Advertising
• Galing DITO, DITO Telecommunity Company
• #AnchorButterDaysAhead – Turning Butter right into a Pattern (no, not that tune by that boyband), Fonterra
• GrabFood Indie Eats, Seize Philippines
• Mech Enviornment: Large Launch, Plarium
• UnionBank On-line: We’ve Received U, UnionBank Philippines

17. Excellence in Built-in Advertising
• Pau-Pau In all places, Supply Hero Philippines
• Para sa Life, Dwelling Credit score Philippines
• Milk+Rice, Johnson & Johnson
• Johnson’s Powder Energy, Johnson & Johnson 
• #PrettyHealthy Hair, Johnson & Johnson
• Give Love In the present day, Jollibee Meals Company

18. Excellence in Launch / Re-launch Advertising
• Higher Sari Than Sorry, Bayer Philippines
• Johnson’s Child Milk+Rice Powerville, Johnson & Johnson
• Give Love In the present day, Jollibee Meals Company
• Greenhouse at Village Sq. Alabang, Megaworld Life-style Malls
• Fortunate Chinatown’s Asian Avenue Kitchen, Megaworld Life-style Malls
• EdukNaman! A Philippine Studying Disaster Advocacy, Philippine Enterprise for Training (PBEd)
• Elevate, Dwell, Join with RLC Residences, RLC Residences
• PHIRSTories, Phirst Park Properties
• The Clever Alternative, Shopwise Worldwide Grocery Buying
• The Teleperformance Cloud Campus Ilocos Norte Microsite Launch,Teleperformance Philippines

19. Excellence in Loyalty Advertising
• Vibe 2022, Japanese Communications
• CHUCKIE Snack N’ Play, Nestlé Philippines
• PHIRSTories, Phirst Park Properties

20. Excellence in Advertising Innovation
• Colgate x DAVI, Colgate-Palmolive
• McDonald’s Classroom, McDonald’s Philippines
• Eastwood Metropolis Drive-Via Pet Blessing, Megaworld Life-style Malls
• CHUCKIE Snack N’ Play, Nestlé Philippines
• SM Christmasaya Village, SM Supermalls
• Pond’s x Cosmo.ph PinkLab: Creating Enjoyable and Lovely Transformations, Unilever

21. Excellence in Advertising to a Particular Viewers
• Canva for Negosyo (Canva for Small and Medium Companies), Canva Philippines
• Smile Sturdy, Smile Proud (Colgate Delight Marketing campaign 2022),Colgate Philippines
• #BeNextPeriodReady, Johnson & Johnson (Philippines)
• #MomsRuleAtMangInasal Mom’s Day Marketing campaign, Mang Inasal
• PTTG PayMaya Negosyo!, Maya Enterprise (previously PayMaya Negosyo)
• Megaworld Life-style Malls: First pet-friendliest malls within the PH, Megaworld Life-style Malls
• Palawan Pawnshop Kasambahay Kasambuhay 2021, Palawan Pawnshop – Palawan Categorical Pera Padala
• Pilipinas Shell Petroleum Company’s (PSPC) 54th Nationwide College students Artwork Competitors (NSAC), Pilipinas Shell Petroleum Company (PSPC)
• “RFC, Accomplice mo sa Negosyo”, Radiowealth Finance Firm
• SM Supermalls: SuperMoms Membership, SM Supermalls

 22. Excellence in Advertising Transformation
• Philippine Society of Otolaryngology – Head and Neck Surgical procedure sixty fifth Anniversary and 2nd Digital Annual Assembly 2021, Philippine Society of Otolaryngology
• Elevate, Dwell, Join with RLC Residences, RLC Residences
• Advertising Digitalization, Sourcefit Philippines

23. Excellence in Media Technique
• Pau-Pau In all places, Supply Hero Philippines
• Galing DITO, DITO Telecommunity Company
• Driving Financial Restoration, Powering a Digital PH, IT and Enterprise Course of Affiliation of the Philippines (IBPAP)

24. Excellence in Cell Advertising
• #AnchorButterDaysAhead – Turning Butter right into a Pattern (no, not that tune by that boyband) Fonterra
• Bear Model Choco’s Play for Gamification Skyrockets Model Consciousness and Market Share Nestlé Philippines
• Unilever’s Closeup Earns the Proper to Play with Cell Avid gamers Unilever Philippines
 
25. Excellence in Out-Of-Dwelling Promoting
• Residing Your Greatest Life with RLC Residences Going Large in Out-Of-Dwelling, RLC Residences
• Seaoil (Lifetime Free Gasoline Promo), Seaoil Philippines
• Work from Wherever You Dwell, Dwell Wherever You Love: The Teleperformance Cloud Campus Jeepney, Teleperformance Philippines
 
26. Excellence in Efficiency Advertising
• The Way forward for Work, KMC Options
• #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Marketing campaign, Pedigree (Mars Philippines)
• No Extra Mañana Marketing campaign, Rizal Business Banking Company

27. Excellence in Personalisation Advertising
• Actual-Time Contextual Engagement, Financial institution of the Philippine Islands
• Claritin – Really feel the Readability, Bayer Philippines
• #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Marketing campaign, Pedigree (Mars Philippines)

28. Excellence in Public Sector / Non-Revenue Advertising 
• Handle the Stress: Psychological Well being Nudges for Public Well being Care Employees in Authorities-run Hospitals, Division of Well being
• The Consortium: Bringing Down the Price of TB Testing within the Non-public Sector, Household Well being Worldwide (FHI360)
• GCash Ayuda (Cashless Authorities Help Fund Disbursement), G-Xchange
• Park, Cost, Drive: EV Charging at Uptown Bonifacio, Megaworld Life-style Malls
• SM Supermalls 100 Days of Caring, SM Supermalls

29. Excellence in Relationship Advertising
• Mang Inasal Nation Fb Group, Mang Inasal
• PHIRSTories, Phirst Park Properties
• 54th Nationwide College students Artwork Competitors (NSAC), Shell
• Encourage to Affect, Sourcefit Philippines
 
30. Excellence in Social Media Advertising
• A Sea-lebration of Togetherness, 2GO Group
• Canesten #GoodbyeFungiChallenge, Bayer Philippines
• CravingFor, Supply Hero Philippines
• Galing DITO, DITO Telecommunity Company
• #AnchorButterDaysAhead – Turning Butter right into a Pattern (no, not that tune by that boyband), Fonterra
• EdukNaman! A Philippine Studying Disaster Advocacy, Philippine Enterprise for Training (PBEd)
 
31. Excellence in TV / Video Promoting
• GrabFood Indie Eats, Seize Philippines
• Residing the Greatest Life by RLC Residences, RLC Residences
• UnionBank On-line: We’ve Received U, UnionBank Philippines

32. Excellence in Viral Advertising
• After Six Social Activation, Financial institution of the Philippine Islands
• 16 Cups Problem, Mang Inasal
• Philippine Society of Otolaryngology – Head and Neck Surgical procedure sixty fifth Anniversary and 2nd Digital Annual Assembly 2021, Philippine Society of Otolaryngology
• The World is Yours, Sourcefit Philippines

33. Advertising Workforce of the 12 months
• Colgate-Palmolive Philippines
• Japanese Communications
• HSBC Philippines
• KMC Options
• OfficePartners360 (OP360)
• RLC Residences

34. Advertising Chief of the 12 months
• Sheila Paul, Dwelling Credit score Philippines 
• Gian Reyes, KMC Options 
• Karen D. Cesario, RLC Residences 

Converse to our undertaking managers for more information about awards packages:

Leshka De Leon

Regional Venture Supervisor

Cell: +63 9550491519

E mail: leshkadl@marketing-interactive.com



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