Lance Bennett to succeed Santhosh Iyer as VP, Sales and Marketing from Feb 1, 2023, Auto News, ET Auto



Lance completed excellent success in rising Mercedes-AMG high-performance automobile vary.

New Delhi: Lance Bennett, Basic Supervisor and Firm Director, Mercedes-Benz New Zealand, chargeable for Gross sales, Advertising and marketing and After Gross sales Help for Passenger vehicles, might be appointed because the Vice President, Gross sales and Advertising and marketing, Mercedes- Benz India, from February 1, 2023, luxurious carmaker Mercedes-Benz India mentioned.

Lance succeeds Santosh Iyer who’s elevated because the Managing Director & CEO of Mercedes-Benz India, from January 1, 2023, the corporate mentioned in a media launch.

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, mentioned, “We’re excited to welcome Lance Bennett to Mercedes- Benz India. Lance has efficiently grown the Mercedes-AMG enterprise in New Zealand and has wealthy expertise throughout finance, gross sales, operations and product administration features. He oversaw the implementation of Retail of the Future in New Zealand. We’re assured that Lance along with his worldwide market expertise and confirmed file of driving buyer excellence, will proceed the expansion momentum of Mercedes-Benz in India. I thank each Santosh and Lance for his or her invaluable contribution to the model in respective markets and want them the easiest for his or her new roles.”

As Basic Supervisor of Mercedes-Benz New Zealand, Lance completed excellent success in rising Mercedes-AMG high-performance automobile vary. He additionally launched Mercedes-EQ vary of autos, rising the section considerably in New Zealand during the last two years.

Throughout 2021-22, Lance additionally oversaw the implementation of Mercedes-Benz’s Direct-to-Client enterprise mannequin, which focuses on offering an distinctive buyer expertise through clear pricing, entry to a nationwide inventory pool of autos, and providing the aptitude to buy autos on-line. This new enterprise mannequin, identical to in India, has redefined the way in which luxurious autos are bought in New Zealand.

Lance started his profession with Mercedes-Benz New Zealand in 2005 as a administration accountant. He has held a number of senior positions throughout the automotive business, spanning Finance, Gross sales, Operations and Product Administration, together with postings in the US, Australia and New Zealand. He re-joined Mercedes-Benz New Zealand in 2019 as its Chief Monetary Officer, transferring into the place of Basic Supervisor and Firm Director in the identical yr.

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