KDA Offers Marketing Training Academy

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MANHATTAN, Kansas — The Kansas Division of Agriculture and From the Land of Kansas state trademark program will host a advertising and marketing coaching academy in 2023 for Kansas specialty crop growers. This program — Advertising and marketing Mastery Academy for Specialty Crop Growers — is designed to carry advertising and marketing expertise and methods to specialty crop growers to develop the sale of specialty crop merchandise in Kansas.

“Our growers do a really proficient job of elevating specialty crops throughout the state. Nevertheless, one of many issues we hear typically is the shortage of coaching and assist within the advertising and marketing of their merchandise,” stated Russell Plaschka, KDA agriculture advertising and marketing director. “This coaching alternative will deal with the challenges these farmers face and assist them develop and implement a advertising and marketing plan.”

The advertising and marketing coaching academy might be hosted on-line for as much as 40 specialty crop grower candidates geographically distributed all through Kansas and can include seven coaching periods on quite a lot of advertising and marketing matters. The periods will happen in January, February, and March of 2023 and might be primarily digital.

Register at ksspecialtycropsmarketingacademy.com/register. For extra info, contact Sammy Gleason, KDA’s From the Land of Kansas advertising and marketing supervisor, at 785-564-6759 or FromtheLandofKansas@ks.gov. This program is made doable by a U.S. Division of Agriculture Specialty Crop Block Grant. The SCBG makes funds out there to state departments of agriculture solely to reinforce the competitiveness of specialty crops. In accordance with USDA, specialty crops are outlined as “fruits, greens, tree nuts, dried fruits, horticulture and nursery crops, together with floriculture.”

This grant helps fulfill KDA’s mission to supply an setting that enhances and encourages financial progress of the agriculture trade and the Kansas financial system.

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