Inviting world to experience Queensland’s great lifestyle


Greater than 100 worldwide vacation package deal consumers are in Cairns this week to expertise Queensland’s nice way of life and meet face-to-face with the State’s tourism suppliers.

The Australian Tourism Export Council’s (ATEC) annual Assembly Place convention is the place the nation’s tourism operators will contract journey brokers to advertise and promote holidays abroad.

Member for Cairns and Assistant Tourism Minister Michael Healy mentioned greater than 450 Australian tourism operators and worldwide consumers had been in Cairns this week.

“With home tourism bouncing again, internet hosting this yr’s Assembly Place in Cairns is critically necessary to jobs and rebuilding Queensland’s worldwide customer financial system,” Mr Healy mentioned.

“The ATEC Assembly Place brings quick advantages to Cairns with 450 vacation consumers and sellers producing 1,000 customer nights and $1.5 million for tourism within the Tropical North.

“We’re eager to see our inbound worldwide journey companions experiencing Cairns’ iconic customer points of interest and nice tropical Queensland way of life for themselves.

“That first-hand data of our world-class customer and wonderful cultural experiences is unbeatable.

“We all know when worldwide consumers expertise our great way of life and points of interest, they’ll advocate them many times to abroad brokers and holidaymakers.

“Attracting abroad guests has at all times been a extremely aggressive enterprise, much more so for the reason that international pandemic.

“That’s why the Palaszczuk Authorities is getting behind the ATEC Assembly Place in Cairns and this significant alternative for Queensland’s worldwide tourism trade.”

Tourism Minister Stirling Hinchliffe mentioned rising worldwide customer numbers was a precedence for the Palaszczuk Authorities’s In direction of Tourism 2032 technique.

“Queensland’s In direction of Tourism 2032 roadmap is about maximising a golden decade of transformative alternatives forward of the 2032 Olympic and Paralympic Video games,” Mr Hinchliffe mentioned.

“The ATEC Assembly Place in Cairns is Queensland’s time to shine with inspiring vacation experiences worldwide guests gained’t discover wherever else on this planet however right here in Queensland.”

Earlier than the pandemic, worldwide tourism contributed greater than $6 billion a yr to the Queensland customer financial system.

ATEC Managing Director Peter Shelley mentioned Assembly Place was a serious business-to-business occasion on the export tourism trade calendar that includes greater than 4500 face-to-face conferences.

“It’s vastly necessary that Australian tourism merchandise get again to their markets and put the message out that they’re eagerly awaiting the arrival of worldwide guests,” Mr Shelley mentioned.

“Because the trade reboots, we face many challenges and obstacles from aviation capability to workforce shortages and international elements just like the warfare in Ukraine, so it’s important that tourism companies get again on the market and get observed.

“As we transfer ahead post-Covid, the trade wants to have interaction as ‘Group Australia’ to re-establish ourselves as a extremely fascinating vacation spot and be aggressive in opposition to the remainder of the world for the worldwide tourism greenback.”

Tourism Tropical North Queensland Chief Government Officer Mark Olsen mentioned the inbound tour operators collaborating in Assembly Place would play a key position in serving to to restart the area’s $1 billion a yr export trade.

“Internet hosting these journey commerce VIPs offers us the chance to debate Tropical North Queensland’s sturdy deal with sustainability and permits them to find why we’re a number one nature-based vacation spot,” Mr Olsen mentioned.

“Our vacation spot’s success has come from our numerous world-class customer experiences, our management in ecotourism and our heat hospitality.

“This week the Tropical North Queensland tourism trade will guarantee these VIPs not solely see nice however go away larger figuring out that they’ve a deeper understanding of the World Heritage areas and folks they’re visiting.”



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