Hugel’s ‘Letybo’ First in Korea to Obtain Marketing Approval from Australia, Business News


– Obtained advertising approval on the 23rd (native time) from the Therapeutic Items Administration (TGA) of Australia for the indication of glabellar strains

– First cargo and native launch deliberate for Q1 2023…Plans to cooperate with main chain clinics and key opinion leaders

SEOUL, South Korea, Nov. 24, 2022 /PRNewswire/ — Hugel, a worldwide whole medical aesthetics firm (CEO: Ji-hoon Sohn), introduced on November 24th that they obtained advertising approval for 50 and 100 items of its botulinum toxin known as ‘Letybo’ for the indication of glabellar strains from the Therapeutic Items Administration (TGA) of Australia on the 23rd (native time).

Australia is among the prime 10 international locations for aesthetic procedures. Botulinum toxin accounts for the most important proportion (41%) as a non-surgical aesthetic process, and the per capita therapy price is thought to be increased than that of the USA. The market measurement is estimated to be about KRW100bn as of 2022, and it’s evaluated as a excessive potential market with annual progress of about 7% by 2025.

Hugel plans to finish the primary cargo and launch within the native market throughout the first quarter of 2023. The native subsidiary might be in control of distribution and advertising.

Hugel plans to implement aggressive gross sales and advertising actions to efficiently settle into the Australian market and broaden its market share. Furthermore, along with affordable pricing, Hugel plans to successfully ship the efficacy and security of Letybo by offering coaching for native medical workers and conducting tutorial applications in cooperation with main chain clinics and key opinion leaders.

Hugel’s CEO, Ji-hoon Sohn, stated, “With the advertising approval in Australia, Hugel was in a position to break new floor, going past the Asian, European, and North American markets to enter Oceania. Hugel, the primary Korean botulinum toxin firm to acquire the advertising approval in Australia, will try to turn out to be a frontrunner within the world botulinum toxin market past the main firm in Korea.”



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