Alongside the Al-Kalha staircase, whose steps hyperlink the two numerous city areas, a brand new storefront would possibly catch the discover of passersby because the climb or descend. Armagan, a small store, presents quite a lot of heritage merchandise: equipment, garments, playing cards, baggage, and souvenirs, amongst others.
The idea for Armagan was the brainchild of two younger males, Mokhled Weshah and Ahmed Hassnat, each 25 years previous. They opened the area to supply artisans and creators with an “open, tolerant, and artistic atmosphere” wherein to current and market their merchandise, mentioned Weshah, who defined that many individuals in Amman “haven’t been capable of finding a spot to show and promote their creations”.
Ahmed Hassnat (left) and Mokhled Weshah at their new store, Armagan.
This new, youth-focused retailer permits distributors to promote their items “with out the monopoly of massive corporations and main shops”, he mentioned.
Weshah, an Amman resident, works within the area of youth and neighborhood work. Along with his skilled background, he’s particularly excited to offer creators the chance to showcase their Arab heritage and identification in a contemporary approach.
“We see this undertaking as an financial empowerment establishment that gives instruments and coaching supplies for anybody who’s attempting to begin up a small enterprise,” the younger entrepreneur mentioned.
“We’re right here encouraging everybody to be productive and self-sufficient.”
Weshah additionally expressed a private message for Jordan’s youth: “It’s time to protect what’s left of our identification.”
Hassanat, who works for an plane upkeep firm in Jordan, defined that the title, Armagan, is deeply rooted in Levant historical past, with the phrase used within the Aleppo area of Syria to imply “the reward of the traveler”.
The title hints on the conventional character of the retailer, and its deal with Arab heritage.
“We work in Armagan to assist Jordanian and Palestinian youth to rework their goals and companies into commodities out there within the Jordanian market,” mentioned Hassanat.
The 2 younger males are working to incubate numerous youth tasks from Jordan and Palestine at Armagan, to assist rising entrepreneurs. A buyer, Bilal Hajir, believes that such retailers “create an area for individuals who will not be able to opening up a enterprise”.
“It contributes to preserving our Arab and Center Japanese heritage,” he added.
One other buyer, Mara Kessler, mentioned: “It represents a contemporary mixture of previous with new, which is interesting to folks.” Kessler additionally commented on the inviting ambiance of the area, as a result of it is extremely “open” for everybody, whether or not they’re Jordanians or foreigners.
Armagan is certainly aptly named, with gadgets from everywhere in the Center East, from Morocco to Levantine nations. A variety of costs additionally make the store interesting for patrons with totally different budgets.
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