Farmers’ Sales Outlet helps address marketing challenges in Dagana 


…employs ladies and youths in manufacturing 

Choki Wangmo | Dagana

The farmers’ gross sales outlet (FSO) positioned centrally at Dagapela has helped deal with advertising challenges for farmers in Dagana.

The outlet is linked to farmers’ teams throughout the 14 gewogs within the dzongkhag and is run by the 13-member farmers’ group, Daga Sanam Thuenken Detshen.

The outlet permits farmers to both promote their produce in uncooked types or promote it to the post-harvest sub-centre positioned above the outlet. The produce is then processed into varied different merchandise.

At the moment, there are 55 objects within the outlet. It contains a variety of agriculture, livestock, and non-wood forest merchandise, processed commodities, and handicraft objects.

Outlet supervisor Dawa Zam stated, “Up to now, farmers confronted advertising challenges and bumped into losses as a result of post-harvest injury.”

The straightforward entry, she stated, had additionally decreased transportation prices for farmers.

“This may encourage extra folks into farming as they’ve entry to the market,” she added.

Lately, business farmers in Dagana had elevated drastically, with most of them venturing into winter chilli manufacturing.

Dawa Zam’s husband, Phuentsho, picks up produce from farmers based on market demand. A lot of the sellers are from Gozhi and Tsendagang gewogs.

The FSO, she stated, now caters to farmers and has been capable of carry locally-produced items to customers within the district.

Additionally they provide greens to all the colleges and monasteries within the dzongkhag.

Santa Bdr Subba from Gozhi runs the dairy part. “The enterprise remains to be rising. We’re capable of make use of folks within the processing agency,” he stated. They’re aiming to earn Nu 12,000 a day from the gross sales.

Norbu Zangmo from Tsendagang makes potato and banana chips on the post-harvest sub-centre and sells them beneath the model identify Ama Zamin chips on the outlet. The family-run enterprise procures the uncooked supplies from her gewog. She stated that they’re nonetheless within the means of upgrading the enterprise and may get the tools quickly. On the weekend, she employs college students within the agency as part-timers.

Sangay Lhadon from Daga Meals Processing Group employs three ladies in her pickling processing agency. For the previous six years, she produced pickles on a small scale and had difficulties in advertising her merchandise.

“I don’t have to hunt a market in different dzongkhags as I’ve a straightforward market on the FSO,” she stated. Sooner or later, as soon as the machines are upgraded, she needs to give attention to large-scale manufacturing and goal customers in different districts.

She makes 4 forms of pickles, forms of dried-fruit candies, and cookies with uncooked supplies sourced from farmers in Tsendagang.

In two weeks, she sourced about 200kg of chillies from farmers in Tsendagang.

Aside from utility payments, three renters on the outlet simply should pay a month-to-month hire of Nu 5,000.

Initiated by the dzongkhag agriculture sector, the FSO was established in September at the price of Nu 4.1M. It was supported by the Meals Safety and Agriculture Productiveness Undertaking.

The undertaking additionally established related shops in Chhukha, Samtse, Sarpang, and Haa.



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