Online gaming company FanDuel Group announced Thursday it has promoted Andrew Sneyd to Executive Vice President of Marketing, a role in which he will oversee the core marketing functions across the company’s full portfolio of brands within sports betting, daily fantasy sports, casino, retail, and free-to-play.
Formerly the Senior Vice President of Brand, Sneyd will now steward growth marketing, media, customer engagement, and marketing operations, in addition to brand and product marketing strategy, creative, customer insight, press relations and partnership activation.
During his tenure as Senior Vice President of Brand, Sneyd has championed the marketing engine to harness creativity for impact, “advancing FanDuel’s position as America’s #1 Sportsbook and extending the lead over the competition,” the company said in a statement.
Mike Raffensperger, Chief Commercial Officer for FanDuel Group, said: “Since his arrival at FanDuel, Andrew has elevated our creative efforts and continued our explosive growth. His acumen for brand marketing has separated us from the field and under his leadership, I expect that we will continue to make moments matter more for our customers.”
Sneyd brings more than 20 years of global marketing experience, specifically in the Fortune 100 consumer packaged goods and technology sector. Prior to joining FanDuel, he served as Vice President, Brand Marketing & Strategy at Priceline. Before joining Priceline in 2017, Andrew held marketing leadership roles at Anheuser Busch InBev, where he led the creation of Super Bowl creative advertising for Budweiser.
Earlier this week, FanDuel appointed Carolyn Renzin as its Chief Legal and Compliance Officer. Under the role, Renzin will oversee legal, risk, regulatory engagement, compliance and responsible gaming for the company.
That move followed two other promotions last month at FanDuel. Chief Legal Officer Christian Genetski was promoted to the role of President, and Chief Marketing Officer Mike Raffensperger was named to the newly created position of Chief Commercial Officer.