Eight Red Flags E-Commerce Businesses Should Look For When Partnering With A Marketing Firm


E-commerce businesses team up with marketing firms based on experience and marketing strategy. There are, however, times when the business and firm have strategic differences such as ignoring your customer base or making promises on key performance indicators (KPIs). This can raise some red flags for businesses that hire these firms for their brand and market, specifically.

The differences may not be clear enough to identify at first glance. Below, eight Forbes Communications Council members share the red flags to look for when collaborating with a marketing firm for your brand.

1. Their Marketing Strategy Isn’t Specific

Make sure that a marketing firm has brands on their client roster that’s similar to yours. They must have experience in your specific market. Marketing efforts across industries will vary, and you need to ensure that your marketing strategy will be specific to your brand and market. – Preity Upala, The Omnia Institute

2. They Promise Earned Media

Do your research on the front end. Make sure you’re not getting a sales pitch where they are overselling and ultimately will under-deliver. If they promise earned media, run the other way. Ask for testimonials from past clients about the results they got. However, the relationship between the business and marketing firm has to be two-way. So be prepared to contribute to the conversation. – Chris Cline, State of Missouri Information Technology Services Division



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