dop: Marketing practices framework: DoP panel to meet drug lobby groups


The division of prescribed drugs (DoP) will provoke discussions with pharma foyer teams because it begins to evaluation the regulatory framework on advertising practices within the sector. A high-level committee shaped underneath Niti Aayog’s VK Paul will meet representatives of pharma foyer teams this week to evaluation the matter.

“Within the assembly as a part of stakeholder consultations, the committee has desired to have the view of Organisation of Pharmaceutical Producers of India (OPPI), Indian Pharmaceutical Alliance (IPA), Indian Drug Manufactuers’ Affiliation (IDMA),” mentioned a discover issued by the DoP on the assembly, which be held on November 4.

Well being minister Mansukh Mandaviya had earlier shaped the committee after studies that firms have been spending exorbitantly on promotion of medicine.


As reported by ET earlier, the committee is considering authorized motion if firms are discovered to be concerned in unethical advertising practices. “The committee has been reviewing the prevailing observe and what’s required to make sure that the principles are adopted,” mentioned an individual within the know.

The five-member committee is chaired by Paul, NITI Aayog member, well being; it contains S Aparna, secretary of the division of prescribed drugs, well being secretary Rajesh Bhushan and Central Board of Direct Taxes (CBDT) chairman Nitin Gupta as members. N Yuvaraj, joint secretary, coverage, DoP, is member secretary.

Publicity and promotion by pharma firms is at the moment coated underneath the Uniform Code of Pharmaceutical Advertising and marketing Practices (UCPMP), the Indian Medical Council Rules, 2002, and by the Central Board of Direct Taxes.



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