Clearlake Council focused on marketing – Lake County Record-Bee


CLEARLAKE— Discussion over the reorganization of the Clearlake Marketing Committee was one of the salient points tackled during the Clearlake City Council’s regular meeting on Thursday.

Councilman David Claffey said the committee was the first interaction with city government he ever had and, “surprisingly, I stuck around. It’s been a great forum for this community since it was founded, in 2016. However, the mandate for the committee is fairly broad and I don’t think it’s ever been fully defined by the city council. In that time, the marketing committee has embarked on numerous projects and has had a lot of success in some areas. Over time, the city staff has recognized the importance of strong marketing and communications, and we’ve brought in several contractors, agencies, and specialists to focus on key areas, such as business attraction. Retail Strategies have taken the lead on that. Our revitalized Chamber of Commerce is now playing a significant role there.”

According to the councilman, taxes have been used to invest resources in order to market outside of the county as a community forum for leaders who are interested in the betterment of the city. “There are groups now like LISC (Local Initiative Support Corporation) that have come into being where a lot of the conversations that we have in the marketing committee can be replicated there. On a communications perspective, I’m working with City Manager (Alan) Flora and staff to put together the Bright Future report, which is focused on some key successes that the city has had to help change perspective and then, of course, for event recruitment and promotion. City staff has really stepped up their game over the last few years to increase the amount of activity we have in our beautiful new park and to help promote it. The other area where the marketing committee has been strong is art and beautification.”

Claffey considered officially two options: “One would be to get direction from the city council in a way that we can tighten our focus a bit. If there are one or two areas that you feel we haven’t addressed through our consultants or city staff effort that we wouldn’t want to put our time and resources in, we can go in that direction. The second option is to retire the committee as it exists. I’m working closely with city staff in a couple of different areas where we think we can come back with different groups and forums. We’ll still take community input and achieve some of the goals that we’d want to see as a city council.”

Flora thanked the community, staff, and members of the council for their participation in the recent annual volunteer event Clearlake Cleanup Day. This year, Clearlake Park was the target area to be tidied up.

“I also participated in the Clearlake Cleanup. Councilman Claffey and I arrived at 7 am. Everybody does participate in that, and we did make a difference,” said Councilman Russell Cremer.

“The Austin Park meter upgrade was finally completed by PG&E this week. The contractor’s paving machine broke down for a couple of days. We’re expecting all the main paving to be done next week,” said- Flora.

“We’re inviting everyone to come out to Austin Park for a free hosted event sponsored by Blue Zones Project Lake County and Adventist Health Clearlake (Saturday May 14), which will be providing entertainment and a live concert in the park starting at about 3:30 pm and continuing on to about 5:30 or 6 pm, free to everybody, free food; come down… We’re going to be giving away a lot of great raffle prizes, face painting kit, kid things for the kids to do… We really want to have a good family style program throughout the day. We hope this will be a great event. We’re including a lot of our nonprofits, so they can hopefully find more volunteer staff, because we know one of the nice things about Blue Zones is having purpose in life, and volunteering gives us purpose. Giving back to your community gives you purpose, which links and lengthens and improves and gives us better lives,” said Vice Mayor Russell Perdock.



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