Amazon Studios Names Sue Kroll Head of Marketing


Warner Bros. alum Sue Kroll has been named head of selling for Amazon Studios after serving as lead guide on the streamer’s in depth rollout marketing campaign for the primary season of “The Lord of the Rings: The Rings of Energy.”

As a part of her new position, a number of collection and movies in manufacturing and improvement at Kroll’s Kroll & Co. Leisure banner will transfer to Amazon below a first-look deal.

Kroll begins her place with Amazon Studios efficient instantly. She’s going to report on to Amazon Studios chief Jennifer Salke.

Earlier than launching her personal manufacturing home in 2018, Kroll served a protracted tenure because the president of worldwide advertising and marketing and distribution for Warner Bros. Footage, debuting all the movies within the “Harry Potter” franchise, in addition to “Argo,” “Inception,” “Dunkirk” and “Mad Max: Fury Street,” amongst many others.

“Sue has accomplished an excellent job main the advertising and marketing efforts for ‘The Lord of the Rings: The Rings of Energy,’ our greatest premiere within the historical past of Prime Video,” Salke mentioned in an inner e mail saying Kroll’s rent Monday. “She is broadly revered, with deep trade data, in depth expertise, and powerful relationships with expertise and all through the inventive neighborhood. She is a seasoned skilled, having marketed tasks starting from blockbuster international releases to award-winning area of interest movie and tv tasks for over 30 years.”

Kroll is taking up the job that former Amazon Studios/Prime Video CMO Ukonwa Ojo exited in June. Ojo wasn’t lengthy for the job, having changed Andy Donkin within the chief advertising and marketing position in 2020.

Learn Salke’s memo saying Kroll’s rent in full under.

Hello staff,

I’m thrilled to share the information that Sue Kroll is becoming a member of the staff as Head of Advertising and marketing, Amazon Studios, efficient instantly and reporting to me. Sue will oversee international advertising and marketing technique and campaigns for collection and movies, each direct-to-service and theatrical.

Sue has accomplished an excellent job main the advertising and marketing efforts for The Lord of the Rings: The Rings of Energy, our greatest premiere within the historical past of Prime Video. She is broadly revered, with deep trade data, in depth expertise, and powerful relationships with expertise and all through the inventive neighborhood. She is a seasoned skilled, having marketed tasks starting from blockbuster international releases to award-winning area of interest movie and tv tasks for over 30 years. 

In 2018, Sue launched her personal manufacturing home, Kroll & Co. Leisure. Beneath this banner, Sue has quite a lot of tasks in manufacturing and improvement, each in movie and tv, which can now come to Amazon Studios as first-look offers. 

Earlier than founding Kroll & Co., Sue’s broad expertise consists of serving as President of Worldwide Advertising and marketing and Distribution for Warner Bros. Footage, the place she launched a few of the hottest and acclaimed movies in cinema historical past, together with Argo, Dunkirk, Mad Max: Fury Street, Inception & all the Harry Potter movies, to call a number of. Sue started her profession in New York, spending seven years in numerous divisions of Viacom earlier than shifting to Atlanta to go up the advertising and marketing division at Turner Community Tv. Her tenure with Turner included a job with TNT and Cartoon Community Europe, through which she launched the corporate’s first leisure enterprise outdoors the USA.

Please be part of me in congratulating Sue and formally welcoming her to our proficient advertising and marketing staff, as we proceed to develop, uncover modern methods to market our international content material, and strengthen our connections with prospects around the globe.

Jen



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