Almost $5m Spent Advertising Failed Road To Zero


Figures launched to Nationwide present that the Authorities has spent nearly $5 million selling its Highway to Zero marketing campaign which has failed to fulfill 4 out of 5 targets within the final monetary 12 months, Nationwide’s Transport spokesperson Simeon Brown says.

“The Authorities has been taking Kiwis for a joyride, spending $4.86 million telling us about its Highway to Zero marketing campaign, however not doing something to ship on the targets inside the technique.

“That is an appalling waste of taxpayers’ cash and is definitely doing nothing to make our roads safer.

“As a substitute of focusing on getting issues achieved, the Authorities is spraying tens of millions of {dollars} on flashy advert campaigns to paper over its failings and hoping Kiwis do not discover.

“The Authorities can also be pushing forward with making an attempt to sluggish individuals down as a substitute of fixing our roads.

“Kiwis need higher roads, not slower roads – and definitely not tens of millions wasted on promoting which does nothing for our roads at all.”

© Scoop Media

 


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