Allianz Australia brings on new marketing chief following internal realignment


Allianz Australia has appointed a new general manager of marketing after realigning internal teams around four new centres of excellence.  

The insurance group has confirmed Renee Davidson as its new GM marketing, reporting to Australian chief general manager of consumer, Mick Winter. Davidson joins Allianz from RACQ, where she’s spent the latest seven years overseeing marketing, most recently as its GM marketing and membership.   

Davidson has two decades of experience as a marketing leader in financial services, working across organisations locally and in the UK including CommInsure, AMP, BT Financial Group and RACQ. Davidson was recognised for her strategic marketing approach in the 2019 edition of the CMO50 list.  

Allianz told CMO it’s now established four new centre of excellence teams: Marketing, digital, communications and customer strategy, insights and programs. In her role, Davidson will be responsible for the marketing function and a renewed focus on helping Allianz becoming a leading consumer brand in Australia.   

Renee DavidsonCredit: Allianz
Renee Davidson


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