Allianz Australia has appointed a new general manager of marketing after realigning internal teams around four new centres of excellence.
The insurance group has confirmed Renee Davidson as its new GM marketing, reporting to Australian chief general manager of consumer, Mick Winter. Davidson joins Allianz from RACQ, where she’s spent the latest seven years overseeing marketing, most recently as its GM marketing and membership.
Davidson has two decades of experience as a marketing leader in financial services, working across organisations locally and in the UK including CommInsure, AMP, BT Financial Group and RACQ. Davidson was recognised for her strategic marketing approach in the 2019 edition of the CMO50 list.
Allianz told CMO it’s now established four new centre of excellence teams: Marketing, digital, communications and customer strategy, insights and programs. In her role, Davidson will be responsible for the marketing function and a renewed focus on helping Allianz becoming a leading consumer brand in Australia.
“We are excited to welcome Renee to Allianz. She brings a deep insurance industry knowledge and appreciation of marketing strategy across brand, customer experience, product innovation, personalised marketing and digital,” Winter said.
“As a global company with over 3 million customers in Australia, Renee will be focused building Allianz’s presence in the Australian market and bringing to life our purpose of helping to secure the futures of our customers.”
Davidson said she was attracted to the opportunity to join one of the world’s largest insurers and help further build the brand in Australia.
“Spending many years helping to develop one of Queensland’s most well-known brands, I understand the importance of having a deep focus on customers and the world they live in,” she commented. “I look forward to applying this customer-first approach and building on Allianz’s reputation to drive growth and loyalty.”
Davidson officially commenced her new role in June. An RACQ spokesperson said the club was currently recruiting for the GM of marketing and membership position.
Allianz previously maintained a chief market manager, Nick Adams, from 2017- 2020. Adams is now chief customer officer at GreenCross Pet Wellness Company, joining the business just before the departure of its CMO, Adriane McDermott.
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