Advertisers need to start pulling money from social media platforms to help tackle extremist content online – expert


It was formed by New Zealand and France in the wake of the Christchurch terror attack on March 15, 2019. 

“This is a real centrepiece for New Zealand,” Ardern said from New York on Wednesday. 

“It’s obviously been operating for several years now and we continue to make progress on the ambition there.”

National Coalition of a Safer Web vice president Eric Feinberg called on advertisers to take a stand and act on their words. 

“Not enough attention is being paid and not enough resources and money is being thrown at it, including the social media platforms. One of the arguments I make is the advertisers aren’t doing enough,” he told AM fill-in host Mike McRoberts. 

“A few years ago, the advertising community came up with GARM, which is the Global Alliance for Responsible Media. They should be putting more pressure on social media platforms and I don’t see it, it’s all talking points and all rhetoric and they’re not getting to the root of the problem.”

Ardern has hinted an announcement is likely at the United National General Assembly in relation to the Christchurch Call.

Feinberg told AM on Wednesday new forms of video on social media platforms TikTok and Facebook are contributing to the issue of extremist content online. 



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