A Group Like the IAB Can Standardize Affiliate Marketing

For an trade with partnerships and relationships at its core, the affiliate internet marketing world is shockingly siloed.

Media sellers and programmatic ad-tech firms have an extended historical past of collaboration in areas like requirements and measurement. Organizations just like the Interactive Promoting Bureau have devoted working teams the place companions and rivals come collectively to brainstorm and enact innovation, tackle trade ache factors and discover options that finest serve all events concerned—and we ought to be taking a web page out of their e book if we need to attain our full potential.

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