5 Strategies To Maximize Revenue From Your Email Marketing

Emailing your customer database is free and it’s one of the simplest and most effective ways to increase the lifetime value of your customers. With no additional ad spend or acquisition costs, even small improvements in your email marketing conversion rates can make a huge difference to your bottom line.

Zak Columber helps online business owners increase their revenue through systematic customer research, well-crafted email copywriting, and authentic storytelling. His clients have routinely seen a 20 to 30 percent increase in sales through implementing his strategies, and some have even seen sales double. One client saw their revenue multiply by 2.66 without spending more money on paid traffic channels or burning out their email list.

Since email is the main sales channel for many online businesses, small improvements here can make a massive impact to your bottom line. I interviewed Columber to find out the five most important strategies online business owners can use immediately.

1. If you can’t send good emails, send nothing

If you send bad emails that don’t connect with your readers, you’re actually hurting your bottom line. Why? Because you’re wasting your customer’s time and energy, which makes them unlikely to buy from you in the future.

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