2 Top Advertising Technology Stocks to Buy Now


The large world promoting business remains to be increasing, and digital advertisements are gobbling up market share. Nonetheless, a lot of snags held up progress this 12 months. Amidst heightened financial uncertainty, many manufacturers are tapping the brakes on advertising and marketing. And Apple‘s privateness updates — which permit customers to decide out of app exercise monitoring — have lowered the worth of digital advertisements on the profitable iOS working system. 

However, digital promoting know-how will proceed to advance for a few years to come back. Two specific standouts this 12 months which are shaking off business woes are The Commerce Desk (TTD -0.58%) and DoubleVerify (DV -1.56%). Here is why they’re each an excellent purchase proper now.

The Commerce Desk: Actually in a league all its personal

The Commerce Desk has been a best-in-class participant within the promoting ecosystem for years. A requirement-side platform that helps entrepreneurs buy advertisements from publishers, the corporate champions the “open web.” It would not compete with its clients in the best way that Alphabet‘s Google and different web and media conglomerates do.

As well as, a lot of its advert market and software program options are open supply, permitting advertising and marketing companies and the manufacturers they symbolize to construct their very own proprietary techniques atop The Commerce Desk’s platform.  

The corporate’s technique is displaying its deserves by way of monetary outperformance. Whereas many advert software program corporations have been hit exhausting in 2022, The Commerce Desk remains to be going sturdy. Income in Q3 was up 31% 12 months over 12 months, compounding the 39% year-over-year enhance in the identical interval of 2021.  

Granted, not all was excellent. Inventory-based compensation has jumped considerably this 12 months, notably surrounding government pay packages. Inventory-based comp was a drag on earnings per share (EPS) final quarter because it totaled $121 million (in comparison with $34.5 million final 12 months). Ensuing EPS was $0.03, down from $0.12 a 12 months prior.  

However, The Commerce Desk stays extremely worthwhile. Free money circulate has been a strong $339 million up to now in 2022, good for a really wholesome free money circulate revenue margin of 31%. And the steadiness sheet stays in tip-top situation as properly, with $1.32 billion in money and short-term investments and 0 debt as of the top of September.  

Shares commerce for a premium 52 occasions trailing-12-month free money circulate as of this writing, however the premium is deserved in my view, given The Commerce Desk’s resilient progress story.  

DoubleVerify: Excessive progress and excessive revenue

DoubleVerify is a singular play on the digital advert business. Most shares on this house symbolize possession of both a buy-side (like The Commerce Desk) or a sell-side platform (which works with publishers, corresponding to Magnite). However DoubleVerify is neither. As an alternative, it is a subscription software-as-a-service (SaaS) enterprise that gives advert measurement and analytics instruments for manufacturers and companies. 

The shares fell sharply via the primary half of 2022, which isn’t stunning contemplating that is nonetheless a recent IPO inventory (from early 2021) and provided that the bear market has been particularly exhausting on high-growth tech corporations. However DoubleVerify appears to have discovered a backside as shares have been rallying within the second half of this 12 months. At occasions, the inventory has even been outperforming the S&P 500 up to now in 2022.  

That outperformance is for good purpose, too, because the Q3 earnings replace demonstrated. Income was up 35% 12 months over 12 months to $112 million despite weak point in some areas of its software program suite as advert exercise pulled again — particularly in Europe, the place battle and an vitality disaster are weighing on that area. Web earnings was up 30% to $10.3 million although EPS was up solely 20% attributable to dilution from stock-based compensation ($31 million via the primary 9 months of 2022).  

However, even at this early stage of its existence, DoubleVerify has confirmed it may be a extremely worthwhile enterprise. Free money circulate has dipped this 12 months as the corporate invests in new capabilities for its software program suite ($30.7 million in comparison with $52.9 million final 12 months), however the internet earnings enhance is spectacular. Many small software program companies have been punished by the bear market attributable to their full incapacity to show the nook from loss-generating to cash-positive operations.  

The shares commerce for 86 occasions trailing-12-month earnings and about 32 occasions trailing-12-month free money circulate. Once more, it is a premium value, however DoubleVerify has earned it given its strong progress and optimistic progress on earnings within the face of a tough financial surroundings. I proceed to nibble on shares of DoubleVerify and The Commerce Desk after each corporations’ Q3 earnings updates.

Suzanne Frey, an government at Alphabet, is a member of The Motley Idiot’s board of administrators. Nicholas Rossolillo has positions in Alphabet (C shares), Apple, DoubleVerify Holdings, Inc., and The Commerce Desk. The Motley Idiot has positions in and recommends Alphabet (A shares), Alphabet (C shares), Apple, DoubleVerify Holdings, Inc., Magnite, Inc, and The Commerce Desk. The Motley Idiot recommends the next choices: lengthy March 2023 $120 calls on Apple and quick March 2023 $130 calls on Apple. The Motley Idiot has a disclosure coverage.



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